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Nike’s Brilliant Marketing Strategy – Why You Should Be (Just) Doing it Too

Nike, Inc. (NYSE: NKE)

❶Marketing Research of Nike - March 3rd, Quote:

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NIKE, Inc. (NIKE) is engaged in development, design and marketing of footwear, apparel, equipment and accessory products. It is a seller of athletic footwear and athletic apparel in Price: €

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o Due to the current recession and unemployment rates Nike could use its strong research and development and technological advances to develop a range of high quality, yet more affordable shoes.

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From a marketing standpoint, Andre was the perfect vehicle for Nike. Like us, he was anti-tennis establishment and he was different. To satisfy McEnroe’s need for an image change—and to appeal to the huge market of older tennis players who don’t want to look like Andre—we segmented the Nike tennis products. Marketing Research Project On Consumer Behaviour towards Nike footwear Submitted by:Submitted to: KUNAL MADAANMs. Kangan Jain Bachelors of Business Studies Kes.

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Our objective for this market research is to determine whether a line of business casual shoes for men would be a beneficial addition to Nike’s assortment of goods based on their marketing. Marketing Research of Nike: Nike, Inc. is a major publicly traded sportwear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area.